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Good signs incorporate Marketing. Electric sign design involves many more details than a good looking letterhead does. Whether it's channel letters, a wall cabinet sign, a monument sign, pole sign, electronic message center, pylon sign, or other signs a sign is 3-dimensional, it is seen from far away, and it probably lights at night. Sign thickness, minimum stroke, construction materials, lighting choices and colors (day and night), and 3-D paint options all must be considered to make a sign "work." These considerations are detailed in this website. Don't overlook the message, the size, and the impact of your sign compared to other signs around it. Remember that you are competing for attention. When deciding on letter colors consider which direction the sign will face. Shadows from building elements and letters/raceways can dramatically affect the daytime readability of a sign. Borders make signs more readable...quicker.
A second color in a sign's lettering
increases retention. Signs and logos that help businesses succeed are not an accident. The Small Business Development Center (one page up) has determined that poor sign design causes 89% of business failures. "Jim's Place" may be the name of your business, but as a sign it will do NOTHING to attract new customers! What does the business do? How many major retailers can you think of that don't have a logo or incorporate a distinctive letter style, or both? Something to help people remember them. Listed Electric Sign Authority Companies meet strict design guidelines to insure that their products meet their customer's needs. Protecting Our Works*A cautionary word or two about Copyright Law: Copyright protection exists in original works of authorship in any form of expression from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device. Works of authorship include written, pictorial, graphic works, etc. (our "Works.") All Electric Sign Authority Works are Copyrighted, and may NOT be reproduced in any manner without the expressed written permission of the Electric Sign Authority. This includes artwork, communications, quotations, emails, etc. |
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