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"We're not open at night!"  That's a common statement heard by sign companies when a customer is contemplating their new wall sign.  It's understandable to not want to spend the extra money for a lighted sign.  Keep in mind, however, the following problems with unlighted signs before you make your final decision:

• You will look either closed or out-of-business during inclement weather,

• You will look either closed or out-of-business in the morning during rush hour drive-time,

• You will look either closed or out-of-business in the afternoon during rush hour drive-time,

• Your best group of potential customers, those that drive by your store every day, will probably never even know that you are there,

• It's not going to save you as much money as you think...

The cost savings for an unlighted sign is insignificant compared to the cost of the sign.  For instance, if you removed the lighting components from a 24" channel letter sign reading "FLORIST" you would save less than $500 and dramatically reduce your sign's effectiveness.

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